There are several different shapes of advertising flags to choose from, like teardrop or feather flags. Each shape has its benefits but they also each have drawbacks as well. It’s important to know these drawbacks before you decide which shape of advertising flag you want to use.
Feather flags are probably the most common shape of advertising flag. This is both a pro and a con. On one hand, consumers recognize feather flags as advertising flags, so they know to pay attention to the flag. But, since they’re so common, they don’t stand out as much when compared to other flags. The curved pole that helps a feather flag keep its shape can also lead to some danger. Being held steady like that and not being allowed to flap in the wind freely creates wind resistance. On windy days, this can lead to the flag being pushed over by the wind, potentially damaging it. But, on calmer days, it shouldn’t be much of a problem.
Teardrop flags have a more unique shape, which gives them an edge over feather flags. But, they also have the same problem with wind resistance. In addition, teardrop flags have a more dramatic taper, leading to space that can’t be used as effectively. The bottom area of the flag is too thin for text to fit on it without being too small to read. And, any image placed at the bottom will either have similar sizing issues or will be cut off by the taper.
Rectangular flags may be a plain shape but this can be a good thing. Since rectangular flags don’t taper or curve, all the space can be utilized without the problems posed by teardrop flags. Text can extend almost to the edges of the flag on all sides. Of course, the plain shape also means rectangular flags don’t stand out as much when compared to the more unique flags.
Nothing is perfect. Everything has its drawbacks. And, benefits can also be drawbacks depending on how you look at them. The commonness of feather flags, for example, is both a blessing and a curse. You have to decide which flaws you’re willing to deal with in exchange for the benefits. This requires figuring out which features are most important to you. Do you want the most unique shape or the one that has the most usable space? Or maybe you’d prefer something in the middle.